B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75.7%
75.7% -- programmatic doooh private marketplace share for global programmatic DOOH (2026)
Private Marketplace accounts for 75.7% of global programmatic DOOH trading expenditure.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization (WOO)
Primary
Tier A
https://www.worldooh.org/ ↗
Source Article
Annual Congress: Singapore 2027
pDOOH Isn't Digital Programmatic. WOO's Global Study Shows Why — and the Numbers Are Striking.
Report 2 of the WOO Global pDOOH Expenditure Study 2026 reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global prog…
Original Research
World Out of Home Organization (WOO)
· Original study ↗
Methodology
WOO Global pDOOH Expenditure Study 2026, Report 2 — verified supply-side expenditure data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global programmatic DOOH: 75.7% programmatic doooh private marketplace share. Source: World Out of Home Organization (WOO) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pdoo-private-marketplace-share-2026
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<blockquote cite="https://lighthousedata.io/data/pdoo-private-marketplace-share-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.7%</strong> -- programmatic doooh private marketplace share for global programmatic DOOH<br><small>Source: World Out of Home Organization (WOO) (2026) · <a href="https://lighthousedata.io/data/pdoo-private-marketplace-share-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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