B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
40%
40% -- mobile traffic increase for PCRM (2019)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
60secondmarketer.com
Primary
Tier C
https://60secondmarketer.com/what-drives-conversion-rates-lessons-learned-from-analyzing-this-years-… ↗
Source Article
What Drives Conversion Rates? Lessons Learned From Analyzing This Year's Web Design Trends
Original Research
60secondmarketer.com
· Original study ↗
Methodology
Single-company case study; branded storytelling campaign; also reports organic search +19% and social referral +1624%
Methodology documented
Segmentation
IndustryB2C
Company SizeEnterprise
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
PCRM: 40% mobile traffic increase. Source: 60secondmarketer.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pcrm-storytelling-traffic-increases
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pcrm-storytelling-traffic-increases" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- mobile traffic increase for PCRM<br><small>Source: 60secondmarketer.com (2019) · <a href="https://lighthousedata.io/data/pcrm-storytelling-traffic-increases" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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