B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
14%
14% -- share of impressions delivered to live event interested audience for Professional Bull Riders OOH campaign (2026)
14% of impressions from the Professional Bull Riders OOH campaign were delivered to people interested in live events.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OUTFRONT Media
Primary
Tier A
https://qa.outfront.dev/resources/ooh-case-studies/professional-bull-riders ↗
Source Article
Professional Bull Riders - OOH Advertising Case Studies | OUTFRONT
Professional
Bull Riders
Professional Bull Riders (PBR) reached out to OUTFRONT to grow its audience base for its upcoming Kansas City Outlaw Days event. PBR smartly utilized every aspect of the OUTFRONT Edge, from audience planning tools, to second screen amplification (including influencers), to m…
Original Research
OUTFRONT Media
· Original study ↗
Methodology
OOH campaign measurement via SMA/GroundTruth; case study data
Methodology documented
Segmentation
IndustrySports
RegionUS
RoleAll marketers
Channelevents
Cite this stat
Plain Text
Professional Bull Riders OOH campaign: 14% share of impressions delivered to live event interested audience. Source: OUTFRONT Media (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pbr-ooh-impressions-live-events-14
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<blockquote cite="https://lighthousedata.io/data/pbr-ooh-impressions-live-events-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- share of impressions delivered to live event interested audience for Professional Bull Riders OOH campaign<br><small>Source: OUTFRONT Media (2026) · <a href="https://lighthousedata.io/data/pbr-ooh-impressions-live-events-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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