B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- target audience unreached rate for PayPal (2025-05)
In May 2025, 45% of PayPal's target customers (nearly 8 million households) were not reached by its linear TV campaign.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Simulmedia
Primary
Tier A
https://www.simulmedia.com/book-of-unreached/paypal ↗
Source Article
PayPal TV Ad Reach & Spend
PayPal TV Ad Reach & Spend
Reach More PayPal Customers Where They Watch
Your customers are watching TV. Are you reaching them?
The Challenge
Linear TV campaign in May 2025
Ad Spend
$21,779,834
Missed Opportunity
45%
of target customers NOT reached
Only 54.6% reach rate = 10M at $2157.70 per 1,000
Th…
Original Research
Simulmedia
· Original study ↗
Methodology
Data provided by Nielsen Ad Intel as of May 2025
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
PayPal: 45% target audience unreached rate. Source: Simulmedia (2025-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paypal-target-audience-unreached-2025
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<blockquote cite="https://lighthousedata.io/data/paypal-target-audience-unreached-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- target audience unreached rate for PayPal<br><small>Source: Simulmedia (2025-05) · <a href="https://lighthousedata.io/data/paypal-target-audience-unreached-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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