B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11.2%
11.2% -- willingness to pay online news subscription for US consumers (2026)
11.2% of survey respondents said they would pay a subscription fee to read their local newspaper online.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stealing Share
Primary
Tier C
http://stealingshare.com/content/1244843014759.htm ↗
Source Article
Stealing Share
Original Research
Stealing Share
· Original study ↗
Methodology
Survey research by Stealing Share on media attitudes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers: 11.2% willingness to pay online news subscription. Source: Stealing Share (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pay-online-newspaper-subscription-11-2
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<blockquote cite="https://lighthousedata.io/data/pay-online-newspaper-subscription-11-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.2%</strong> -- willingness to pay online news subscription for US consumers<br><small>Source: Stealing Share (2026) · <a href="https://lighthousedata.io/data/pay-online-newspaper-subscription-11-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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