B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
55%
55% -- percentage of patients avoiding or canceling appointment due to online reviews for healthcare patients (2026)
55% of healthcare patients have walked away from a provider by either avoiding or canceling an appointment due to online reviews.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
rater8
Primary
Tier B
https://rater8.com/2026-patient-choice-report/ ↗
Source Article
Patients are using AI to choose providers. Will they want to come to your practice?
Patients are using AI to choose providers. Will they want to come to your practice?
A new report released this month revealed how AI influences the way patients select care providers and set their standards for reputable options. Healthcare reputation management company, rater8, reported that online…
Original Research
rater8
· Original study ↗
Methodology
Up from 40% in rater8's 2025 survey
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
healthcare patients: 55% percentage of patients avoiding or canceling appointment due to online reviews. Source: rater8 (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patients-walked-away-due-to-reviews-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/patients-walked-away-due-to-reviews-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- percentage of patients avoiding or canceling appointment due to online reviews for healthcare patients<br><small>Source: rater8 (2026) · <a href="https://lighthousedata.io/data/patients-walked-away-due-to-reviews-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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