B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- share of patients using search engines first for healthcare patients (2025)
77% of healthcare patients use search engines as their first step in finding a new provider.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PatientPop
Primary
Tier C
https://v12.ai/healthcare-marketing-in-2026-patient-acquisition-strategies-that-work-in-the-ai-era/ ↗
Source Article
Healthcare Marketing in 2026: Patient Acquisition Strategies That Work in the AI Era - V12 AI
Healthcare marketing in 2026 looks nothing like it did five years ago. AI-powered search engines now answer patient questions directly, Google prioritizes verified health information over generic clinic websites, and patients expect digital experiences that match their consumer expectations.
Accordi…
Original Research
PatientPop
· Original study ↗
Methodology
PatientPop 2025 Healthcare Consumer Report, as cited by V12 AI
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
healthcare patients: 77% share of patients using search engines first. Source: PatientPop (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patients-search-engines-first-step-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/patients-search-engines-first-step-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- share of patients using search engines first for healthcare patients<br><small>Source: PatientPop (2025) · <a href="https://lighthousedata.io/data/patients-search-engines-first-step-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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