B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- share of patients relying on word of mouth for US patients (2025)
48% of patients rely on word-of-mouth when seeking healthcare providers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tebra
Primary
Tier C
https://bestbma.com/2025/12/19/how-healthcare-brand-positioning-sets-you-apart-2025/ ↗
Source Article
How Healthcare Brand Positioning Sets You Apart [2025]
Original Research
Tebra
· Original study ↗
Methodology
Attributed to Tebra
Methodology documented
Segmentation
IndustryHealthcare
RegionUS
RoleAll marketers
Channelword_of_mouth
Cite this stat
Plain Text
US patients: 48% share of patients relying on word of mouth. Source: Tebra (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patients-rely-on-word-of-mouth-48
HTML Embed
<blockquote cite="https://lighthousedata.io/data/patients-rely-on-word-of-mouth-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of patients relying on word of mouth for US patients<br><small>Source: Tebra (2025) · <a href="https://lighthousedata.io/data/patients-rely-on-word-of-mouth-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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