B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- share of patients starting healthcare journey with online search for healthcare patients (2025)
70% of patients start their healthcare journey with an online search according to a McKinsey report on healthcare marketing.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://bizaigpt.com/blog/organic-lead-generation-for-dental-clinics ↗
Source Article
Organic Lead Generation for Dental Clinics: 2026 Blueprint
Original Research
McKinsey & Company
· Original study ↗
Methodology
Attributed in the article to a 2025 McKinsey report on healthcare marketing; no link, report title, or methodology provided; citation not independently verified. Claim is directionally consistent with broader industry research on patient search behavior.
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
healthcare patients: 70% share of patients starting healthcare journey with online search. Source: McKinsey & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patients-online-healthcare-search-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/patients-online-healthcare-search-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of patients starting healthcare journey with online search for healthcare patients<br><small>Source: McKinsey & Company (2025) · <a href="https://lighthousedata.io/data/patients-online-healthcare-search-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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