B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
10%
10% -- patients abandoning healthcare websites for US healthcare patients (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MDRG
Primary
Tier B
https://martech.org/personalization-still-falls-short-of-customer-expectations/ ↗
Source Article
Personalization still falls short of customer expectations
Most brands recognize customers but don't understand their context. Learn what's keeping personalization from meeting rising customer expectations.
The post Personalization still falls short of customer expectations appeared first on MarTech.
Original Research
MDRG
· Original study ↗
Methodology
MDRG study, 2026
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US healthcare patients: 10% patients abandoning healthcare websites. Source: MDRG (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/patients-abandon-healthcare-websites-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/patients-abandon-healthcare-websites-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- patients abandoning healthcare websites for US healthcare patients<br><small>Source: MDRG (2026) · <a href="https://lighthousedata.io/data/patients-abandon-healthcare-websites-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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