B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
10,000,000
10,000,000 -- average impressions for Paterson transit advertising (2024)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10,000,000
Unit
Count
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdQuick
Primary
Tier B
https://www.adquick.com/billboard-locations/new-jersey/paterson ↗
Source Article
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Billboards in Paterson
*All metrics are based on a 4-week advertising campaign
Paterson, a thriving city with a rich history, offers a unique opportunity for outdoor advertising. Known for its stunning waterfalls, diverse population, and vibrant arts scene, this city provides a dynamic backdrop for …
Original Research
AdQuick
· Original study ↗
Methodology
AdQuick aggregation of outdoor advertising data compiled from over 115 sources; includes ads on buses, trains, and subway stations; metrics based on a 4-week advertising campaign
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
Channelevents
Cite this stat
Plain Text
Paterson transit advertising: 10,000,000 average impressions. Source: AdQuick (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paterson-transit-ad-impressions
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<blockquote cite="https://lighthousedata.io/data/paterson-transit-ad-impressions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10,000,000</strong> -- average impressions for Paterson transit advertising<br><small>Source: AdQuick (2024) · <a href="https://lighthousedata.io/data/paterson-transit-ad-impressions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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