B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- past guest sourced bookings share of new bookings for multi-day tour operators (2026)
For multi-day tour operators without a formal referral program, past-guest-sourced bookings typically account for 10-15% of new bookings.
- Without a formal referral program
- Reported as a typical range of 10-15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Samba
Primary
Tier B
https://www.sambahq.com/direct-bookings/referral-program-decision-tree ↗
Source Article
The Referral Program Decision Tree for Tour Operators
The Referral Program Decision Tree for Tour Operators
A multi-day tour operator with 2,400 past guests has four referral-program options: two-sided discount credit, cash finder's fee, tracked affiliate link, or no formal program. Each maps to a specific operator profile and a specific past-guest eco…
Original Research
Samba
· Original study ↗
Methodology
Range 10-15%; midpoint used. Publisher's industry observation, no formal survey stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
multi-day tour operators: 10% past guest sourced bookings share of new bookings. Source: Samba (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/past-guest-referral-booking-share-tour-operators
HTML Embed
<blockquote cite="https://lighthousedata.io/data/past-guest-referral-booking-share-tour-operators" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- past guest sourced bookings share of new bookings for multi-day tour operators<br><small>Source: Samba (2026) · <a href="https://lighthousedata.io/data/past-guest-referral-booking-share-tour-operators" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.