B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
58.74%
58.74% -- pasf feature appearance rate for Google desktop searches (2025)
People Also Search For (PASF) results appear in 58.74% of Google desktop searches based on an analysis of over 15,000 SERP results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58.74%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
15,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
purebredmarketing.com
Primary
Tier B
https://purebredmarketing.com/blog/people-also-search-for-why-its-important-to-seo/ ↗
Source Article
People Also Search For: Why It’s Important to SEO - Purebred Marketing
In the ever-evolving digital age, the phrase “people also search for” carries more weight than you might initially think. This seemingly simple feature on search engine result pages is a compass guiding users toward their information destination.
“People Also Search For” is a feature that appears at…
Original Research
purebredmarketing.com
· Original study ↗
Methodology
SERP analysis of over 15,000 results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google desktop searches: 58.74% pasf feature appearance rate. Source: purebredmarketing.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pasf-desktop-serp-appearance
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pasf-desktop-serp-appearance" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58.74%</strong> -- pasf feature appearance rate for Google desktop searches<br><small>Source: purebredmarketing.com (2025) · <a href="https://lighthousedata.io/data/pasf-desktop-serp-appearance" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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