B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
85%
85% -- share noticing brand logo only at end of ad for Generali Tranquilidade ad viewers (2024-06)
85% of participants in the study only noticed the Generali Tranquilidade brand logo at the end of the advertisement.
- Small sample size of 20 participants
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2024-06
Entity
Sample Size
20
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WYgroup (WYperformance)
Primary
Tier A
https://www.wygroup.net/advertisement-analysis-for-the-2024-european-championship/ ↗
Source Article
Advertisement Analysis for the 2024 European Championship - WYgroup
WYperformance conducted a neuroscientific study over the past two weeks, testing three advertisements related to the UEFA European Championship 2024 and the Portuguese national team. The objective was to identify which ads generate the greatest emotional impact and engagement, resonating most effect…
Original Research
WYgroup (WYperformance)
· Original study ↗
Methodology
Eye-tracking/neuroscientific data from WYperformance study of Generali Tranquilidade Euro 2024 ad
Methodology documented
Segmentation
IndustryInsurance
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
Generali Tranquilidade ad viewers: 85% share noticing brand logo only at end of ad. Source: WYgroup (WYperformance) (2024-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/participants-noticed-brand-logo-only-at-end-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/participants-noticed-brand-logo-only-at-end-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- share noticing brand logo only at end of ad for Generali Tranquilidade ad viewers<br><small>Source: WYgroup (WYperformance) (2024-06) · <a href="https://lighthousedata.io/data/participants-noticed-brand-logo-only-at-end-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.