B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- brand recognition increase for Brand recognition (impact of color on consumer brand recognition, per Pantone Color Institute) (2012)
Research from the Pantone Color Institute indicates that color increases brand recognition by 80%.
- Secondary citation in an Esko press release referencing Pantone Color Institute research without underlying study methodology details.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pantone Color Institute
Primary
Tier C
http://www.dpsmagazine.com/Content/ContentCT.asp?P=791&cmpyNm=Esko ↗
Source Article
News
Original Research
Pantone Color Institute
· Original study ↗
Methodology
Cited within an Esko press release as 'Research by the Pantone Color Institute'; no methodology, sample size, or study date provided in source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Brand recognition (impact of color on consumer brand recognition, per Pantone Color Institute): 80% brand recognition increase. Source: Pantone Color Institute (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pantone-color-brand-recognition-80
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pantone-color-brand-recognition-80" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- brand recognition increase for Brand recognition (impact of color on consumer brand recognition, per Pantone Color Institute)<br><small>Source: Pantone Color Institute (2012) · <a href="https://lighthousedata.io/data/pantone-color-brand-recognition-80" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.