B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Dated
57
57 -- advertising agencies analyzed for Polish advertising market (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Press (magazyn)
Primary
Tier B
https://biuroprasowe.vmlyrpoland.com/221915-vmlyr-poland-z-tytulem-efektywnosc-roku-w-raporcie-panor… ↗
Source Article
VMLY&R Poland z tytułem "Efektywność Roku" w raporcie Panorama Reklamy 2022
Original Research
Press (magazyn)
· Original study ↗
Methodology
Annual 'Panorama Reklamy' report by Press magazine evaluating agencies on a 1-5 scale across creativity, client wins/losses, service scope, team investment, and financial results
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish advertising market: 57 advertising agencies analyzed. Source: Press (magazyn) (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/panorama-reklamy-2022-ad-agencies-analyzed
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<blockquote cite="https://lighthousedata.io/data/panorama-reklamy-2022-ad-agencies-analyzed" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57</strong> -- advertising agencies analyzed for Polish advertising market<br><small>Source: Press (magazyn) (2022) · <a href="https://lighthousedata.io/data/panorama-reklamy-2022-ad-agencies-analyzed" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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