B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78,000,000
78,000,000 -- campaign media impressions for Unsilence the Conversation campaign (PAIL Network) (2022)
The Unsilence the Conversation campaign garnered over 78 million impressions to date.
- earned/social media impressions
- over 78 million to date
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
78,000,000
Unit
Count
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Sunnybrook Hospital - PAIL Network
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=141118&n=Unsilence+the+Conversation ↗
Source Article
2022 Winner
Original Research
Sunnybrook Hospital - PAIL Network
· Original study ↗
Methodology
Award case study reporting earned media and social impressions; no methodology stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Unsilence the Conversation campaign (PAIL Network): 78,000,000 campaign media impressions. Source: Sunnybrook Hospital - PAIL Network (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pail-campaign-impressions-78-million
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pail-campaign-impressions-78-million" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78,000,000</strong> -- campaign media impressions for Unsilence the Conversation campaign (PAIL Network)<br><small>Source: Sunnybrook Hospital - PAIL Network (2022) · <a href="https://lighthousedata.io/data/pail-campaign-impressions-78-million" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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