B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- paid ad click share high commercial intent for Paid search ads for high commercial intent searches (2018)
Paid ads capture 65% of all clicks for high commercial intent searches.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://www.munro.agency/complete-guide-to-pay-per-click-advertising/ ↗
Source Article
Guide to Pay Per Click (PPC) Advertising in 2018 [FREE DOWNLOAD]
What is Pay Per Click Advertising (PPC)?
PPC or Pay Per Click – campaigns give your business a boost by advertising your services on search engines such as Google and Bing. You know those links that often come at the top of your search results, which say ‘Ad’ underneath and sometimes have star ratin…
Original Research
WordStream
· Original study ↗
Methodology
Attributed to WordStream in source article; original study details not provided
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search ads for high commercial intent searches: 65% paid ad click share high commercial intent. Source: WordStream (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-ads-click-share-commercial-intent
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<blockquote cite="https://lighthousedata.io/data/paid-ads-click-share-commercial-intent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- paid ad click share high commercial intent for Paid search ads for high commercial intent searches<br><small>Source: WordStream (2018) · <a href="https://lighthousedata.io/data/paid-ads-click-share-commercial-intent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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