B
Evidence Grade B
Graded
under review
Safe to Cite
Current
11%
11% -- page view decrease for business websites (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
180sites.com
Primary
Tier C
https://180sites.com/blog/ ↗
Source Article
Blog
Original Research
180sites.com
· Original study ↗
Methodology
Cited study on one-second page load delay impact; original source not named
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
business websites: 11% page view decrease. Source: 180sites.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-delay-page-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-delay-page-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- page view decrease for business websites<br><small>Source: 180sites.com (2026) · <a href="https://lighthousedata.io/data/page-load-delay-page-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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