B Evidence Grade B Graded under review Safe to Cite Dated

40%

40% -- bounce rate when page load exceeds 3 seconds for website visitors (2016)

2016  · Google (Think with Google)

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Attribution: Google (Think with Google) View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2016
Entity
website visitors
Geography
EMEA
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google (Think with Google) Primary Tier C
https://www.liip.ch/en/blog/five-indicators-when-you-should-replace-your-website ↗
Confidence: 48/100 Vintage: 2016 Channel: Deep Crawl
Source Article
Five Indicators When you Should Replace your Website · Blog · Liip
Today, your company's website is most probably your most important communications and/or sales channel. No wonder that you care much about this piece of technology. But when is the right time for your company to think about a redesign of the current setup? Here's a list of five indicators that might…
Original Research
Google (Think with Google) · Original study ↗

Cited from Think with Google mobile page speed research

Methodology documented
IndustryMedia RegionEMEA RoleAll marketers Channelmulti-channel
Plain Text
website visitors: 40% bounce rate when page load exceeds 3 seconds. Source: Google (Think with Google) (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/page-load-abandonment-3s
HTML Embed
<blockquote cite="https://lighthousedata.io/data/page-load-abandonment-3s" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- bounce rate when page load exceeds 3 seconds for website visitors<br><small>Source: Google (Think with Google) (2016) · <a href="https://lighthousedata.io/data/page-load-abandonment-3s" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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