B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- consumers saying packaging design influences purchasing decisions for consumers (2025)
72 percent of consumers feel that packaging design influences their purchasing decisions.
- Secondary citation citing an unnamed 'recent study'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mainblogs.draftss2.opalstacked.com
Primary
Tier C
https://mainblogs.draftss2.opalstacked.com/product-packaging-enhance-sales ↗
Source Article
How Can Product Packaging Enhance Sales? - Draftss
Packaging products are usually needed for transportation and marketing, but it is also a great way to increase sales. According to a recent study, 72 percent of consumers feel that packaging design influences their purchasing decisions. If you don’t emphasize your packaging enough, you will lose opp…
Original Research
mainblogs.draftss2.opalstacked.com
· Original study ↗
Methodology
Cited as 'a recent study' without named source; secondary citation on a blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 72% consumers saying packaging design influences purchasing decisions. Source: mainblogs.draftss2.opalstacked.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/packaging-design-influences-purchase-decisions
HTML Embed
<blockquote cite="https://lighthousedata.io/data/packaging-design-influences-purchase-decisions" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumers saying packaging design influences purchasing decisions for consumers<br><small>Source: mainblogs.draftss2.opalstacked.com (2025) · <a href="https://lighthousedata.io/data/packaging-design-influences-purchase-decisions" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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