B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2%
2% -- tv viewing change for Total TV viewing (2025-08)
Time spent watching TV overall was down 2% in August 2025 compared to July 2025.
- August 2025 measurement interval spanned five weeks from 07/28/2025 through 08/31/2025
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025-08
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier A
https://content.nielsen.com/gauge-and-glossary ↗
Source Article
Nielsen Gauge & Glossary
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-
Netflix Owns Top Four Streaming Titles with 22 Billion Combined Minutes
The dynam…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen The Gauge monthly comparison
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Total TV viewing: 2% tv viewing change. Source: Nielsen (2025-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/overall-tv-viewing-decline-aug-2025
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<blockquote cite="https://lighthousedata.io/data/overall-tv-viewing-decline-aug-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- tv viewing change for Total TV viewing<br><small>Source: Nielsen (2025-08) · <a href="https://lighthousedata.io/data/overall-tv-viewing-decline-aug-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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