B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
65.7%
65.7% -- price based purchase decision rate for US consumers 30 and over (2026)
65.7% of US consumers aged 30 and older base purchasing decisions on price more than other factors.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stealing Share
Primary
Tier B
http://www.stealingshare.com/pages/How the Telephone Industry Has Failed the.htm ↗
Source Article
Failing the Cell Consumer | Branding
Original Research
Stealing Share
· Original study ↗
Methodology
Consumer survey reported by Stealing Share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers 30 and over: 65.7% price based purchase decision rate. Source: Stealing Share (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/over30-price-based-purchasing
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<blockquote cite="https://lighthousedata.io/data/over30-price-based-purchasing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65.7%</strong> -- price based purchase decision rate for US consumers 30 and over<br><small>Source: Stealing Share (2026) · <a href="https://lighthousedata.io/data/over30-price-based-purchasing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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