B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
88%
88% -- phone channel preference rate for customers over 65 (2025)
88% of people over 65 want to use the phone to reach companies.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Twilio
Primary
Tier C
https://www.ucxevents.io/news-article/how-customer-centric-is-your-organisation-10-burning-cx-questi… ↗
Source Article
How Customer-centric Is Your Organisation? 10 Burning CX Questions
We’re in the era of putting the customer first and doing everything we can to provide memorable experiences with our business.
Be it support, sales, or something else (we see you IVRs!), the ultimate goal for every customer interaction is to look after the folks who pay our wages and grow our busine…
Original Research
Twilio
· Original study ↗
Methodology
Research by Twilio cited in article; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers over 65: 88% phone channel preference rate. Source: Twilio (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/over-65s-prefer-phone-contact-twilio
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<blockquote cite="https://lighthousedata.io/data/over-65s-prefer-phone-contact-twilio" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- phone channel preference rate for customers over 65<br><small>Source: Twilio (2025) · <a href="https://lighthousedata.io/data/over-65s-prefer-phone-contact-twilio" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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