B
Evidence Grade B
Graded
under review
Safe to Cite
Current
43%
43% -- lead generation performance improvement for Outsourced B2B lead-generation departments (vs in-house) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
43%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NNC Services
Primary
Tier C
https://www.bitwide.com/the-ins-and-outs-of-working-with-an-outsourced-sales-partner/ ↗
Source Article
Outsourced Lead Generation Success Starts with BitWide
Original Research
NNC Services
· Original study ↗
Methodology
Cited from a NNC Services white paper; methodology, sample size, and publication date not specified in the citing article. Figure is stated as an upper bound ('up to 43%') comparing outsourced vs in-house lead-generation results.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outsourced B2B lead-generation departments (vs in-house): 43% lead generation performance improvement. Source: NNC Services (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outsourced-lead-gen-43-better-results
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outsourced-lead-gen-43-better-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>43%</strong> -- lead generation performance improvement for Outsourced B2B lead-generation departments (vs in-house)<br><small>Source: NNC Services (2026) · <a href="https://lighthousedata.io/data/outsourced-lead-gen-43-better-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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