B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
57%
57% -- new or lapsed customer share for outdoor advertising mobile engagement (2025)
57% of consumers who engage with outdoor advertising via their mobile devices are new or lapsed customers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outsmart
Primary
Tier C
https://seenoutdoor.co.uk/outdoor-advertising-advantages/ ↗
Source Article
Long Term Outdoor Advertising Advantages | Seen Outdoor
14 Dec Long Term Outdoor Advertising Advantages
What do you think the long term outdoor advertising advantages are for businesses within the local area?. We know through experience that sometimes an effective marketing plan involves playing the long game. In today’s fast-paced and competitive busine…
Original Research
Outsmart
· Original study ↗
Methodology
Outsmart research cited by Seen Outdoor; exact study date not stated
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelevents
Cite this stat
Plain Text
outdoor advertising mobile engagement: 57% new or lapsed customer share. Source: Outsmart (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-mobile-engagement-new-customers-57pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outdoor-mobile-engagement-new-customers-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- new or lapsed customer share for outdoor advertising mobile engagement<br><small>Source: Outsmart (2025) · <a href="https://lighthousedata.io/data/outdoor-mobile-engagement-new-customers-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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