B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
12
12 -- exposure frequency for outdoor advertising (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
12
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
System1 Group
Primary
Tier A
https://system1group.com/blog/could-waiting-for-the-bus-be-as-entertaining-as-watching-tv-ads ↗
Source Article
Could Waiting for the Bus be as Entertaining as Watching TV Ads? - System1 Group
Could Waiting for the Bus be as Entertaining as Watching TV Ads?
As the saying goes, you wait ages for the bus and then two come along at once. In those moments of waiting, bus shelter advertising emerges as a strategic masterstroke, perfectly positioned to captivate the attention of waiting passeng…
Also cited by
nature.com
https://www.nature.com/
2026-08-16
Original Research
System1 Group
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
outdoor advertising: 12 exposure frequency. Source: System1 Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outdoor-ad-exposure-frequency
HTML Embed
<blockquote cite="https://lighthousedata.io/data/outdoor-ad-exposure-frequency" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12</strong> -- exposure frequency for outdoor advertising<br><small>Source: System1 Group (2023) · <a href="https://lighthousedata.io/data/outdoor-ad-exposure-frequency" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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