B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
1.7%
1.7% -- outbound lead close rate for Outbound leads (direct mail, print advertising) (2012)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.7%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://digitalmarketinggroup.com/seo-or-ppc-which-is-more-important/ ↗
Source Article
SEO or PPC - Which Is More Important?
You’ve finally decided to go big and invest in online marketing. You’re ready to launch your marketing campaign and are looking for big results. You want the biggest bang for your buck.
The problem: where should you put your money, time, and effort? What will bring in the highest level of traffic? W…
Original Research
HubSpot
· Original study ↗
Methodology
Attributed to HubSpot State of Inbound Marketing research; article does not name source and is undated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Outbound leads (direct mail, print advertising): 1.7% outbound lead close rate. Source: HubSpot (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/outbound-lead-close-rate
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<blockquote cite="https://lighthousedata.io/data/outbound-lead-close-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.7%</strong> -- outbound lead close rate for Outbound leads (direct mail, print advertising)<br><small>Source: HubSpot (2012) · <a href="https://lighthousedata.io/data/outbound-lead-close-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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