B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
68%
68% -- marketers reporting enhanced brand recognition from ott for OTT marketing (2024)
68% of polled marketing professionals report that using OTT as part of a broad marketing mix resulted in enhanced brand recognition.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
600
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Over The Top Marketing
Primary
Tier B
https://overthetop.marketing/to-what-extent-does-ott-ctv-marketing-influence-the-revenue-of-a-compan… ↗
Source Article
To what extent does OTT/CTV marketing influence the revenue of a company? In comparison to other marketing channels, how does the advertising channel fare? - OTT/CTV - Over The Top Marketing, Connected TV Agency
By Javier Aponte
Published On March 22, 2024
More than 600 marketing professionals were polled on how their teams use OTT into their marketing mix and the influence it has on business results.
54%
54% of marketers use OTT for developing prospects.Marketers’ reliance on the media channel will grow, a…
Original Research
Over The Top Marketing
· Original study ↗
Methodology
Survey of marketing professionals on OTT brand impact
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTT marketing: 68% marketers reporting enhanced brand recognition from ott. Source: Over The Top Marketing (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ott-brand-recognition-2024
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<blockquote cite="https://lighthousedata.io/data/ott-brand-recognition-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- marketers reporting enhanced brand recognition from ott for OTT marketing<br><small>Source: Over The Top Marketing (2024) · <a href="https://lighthousedata.io/data/ott-brand-recognition-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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