B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- share strongly agreeing incentive travel contributes to business performance for Other organisations (Europe) (2026)
35% of other organisations in Europe strongly agree that incentive travel contributes to business performance.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Incentive Research Foundation (IRF)
Primary
Tier B
https://www.biworldwide.com/ae/our-work/blog/what-makes-an-incentive-travel-event-successful/ ↗
Source Article
What makes an incentive travel event successful
Original Research
Incentive Research Foundation (IRF)
· Original study ↗
Methodology
Survey research by the Incentive Research Foundation (IRF)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Other organisations (Europe): 35% share strongly agreeing incentive travel contributes to business performance. Source: Incentive Research Foundation (IRF) (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-orgs-incentive-travel-business-performance-35
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<blockquote cite="https://lighthousedata.io/data/other-orgs-incentive-travel-business-performance-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share strongly agreeing incentive travel contributes to business performance for Other organisations (Europe)<br><small>Source: Incentive Research Foundation (IRF) (2026) · <a href="https://lighthousedata.io/data/other-orgs-incentive-travel-business-performance-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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