B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
52.8%
52.8% -- changed spending habits rate for US consumers 30 and over (2026)
52.8% of consumers in age groups other than under-30 (age 30 and older) stated they have permanently changed their bad spending habits.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stealing Share
Primary
Tier B
http://www.stealingshare.com/pages/How the Telephone Industry Has Failed the.htm ↗
Source Article
Failing the Cell Consumer | Branding
Original Research
Stealing Share
· Original study ↗
Methodology
Consumer survey reported by Stealing Share
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers 30 and over: 52.8% changed spending habits rate. Source: Stealing Share (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/other-ages-changed-spending-habits
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<blockquote cite="https://lighthousedata.io/data/other-ages-changed-spending-habits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52.8%</strong> -- changed spending habits rate for US consumers 30 and over<br><small>Source: Stealing Share (2026) · <a href="https://lighthousedata.io/data/other-ages-changed-spending-habits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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