B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
$107,000,000,000
$107,000,000,000 -- ota market revenue projection for OTA market (2025)
The OTA market is projected by Skift Research to reach $107 billion in revenue.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$107,000,000,000
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Skift Research
Primary
Tier B
https://www.zealconnect.com/blogs/booking-engine-software-travel-agencies/ ↗
Source Article
TL;DR
Travel agencies are not losing bookings because of price , they are losing them because their booking engine creates friction that travelers will not push through. This blog breaks down what booking engine software actually does for a travel agency, why operating without it costs more than mos…
Original Research
Skift Research
· Original study ↗
Methodology
Skift Research projection
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
OTA market: $107,000,000,000 ota market revenue projection. Source: Skift Research (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ota-market-revenue-projection-107b
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<blockquote cite="https://lighthousedata.io/data/ota-market-revenue-projection-107b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$107,000,000,000</strong> -- ota market revenue projection for OTA market<br><small>Source: Skift Research (2025) · <a href="https://lighthousedata.io/data/ota-market-revenue-projection-107b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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