B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- year over year viewership decline for Academy Awards broadcast (ABC) (2018)
Nielsen broadcast viewership for the 2018 Academy Awards dropped by 20% compared to 2017.
- Excludes digital and mobile streaming viewership
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://deanesmith.agency/could-nra-ties-pose-serious-business-branding-problems/ ↗
Source Article
Could NRA Ties Pose Serious Business Branding Problems?
Major brands are cutting ties to the National Rifle Association in the wake of public pressure after the tragic mass shooting at a Parkland, Fla., high school.
And there’s little advantage for companies to stick with the NRA, branding experts told USATODAY.
“Unless you’re in an adjacent industry lik…
Original Research
Nielsen
· Original study ↗
Methodology
Year-over-year decline in Nielsen-measured broadcast viewership (26.5M in 2018 vs 32.9M in 2017)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Academy Awards broadcast (ABC): 20% year over year viewership decline. Source: Nielsen (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oscars-viewership-decline-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/oscars-viewership-decline-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- year over year viewership decline for Academy Awards broadcast (ABC)<br><small>Source: Nielsen (2018) · <a href="https://lighthousedata.io/data/oscars-viewership-decline-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.