B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
94%
94% -- organizations suspecting customer data inaccuracy for organizations (2026)
94% of organizations suspect their own customer data is inaccurate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://www.datamagnet.co/post/data-governance-policy-template-b2b/ ↗
Source Article
B2B Sales Data Governance Policy Template & FAQ
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
B2B Data Governance Policy Template: Frequently Asked Questions (2026)
A data governance policy is a written set of rules for who owns your CRM data, how it gets classified, who can touch it,…
Original Research
Experian
· Original study ↗
Methodology
Study cited by Experian, via Insycle
Methodology documented
Segmentation
Industryai_ml
Cite this stat
Plain Text
organizations: 94% organizations suspecting customer data inaccuracy. Source: Experian (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/orgs-suspect-inaccurate-data
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<blockquote cite="https://lighthousedata.io/data/orgs-suspect-inaccurate-data" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- organizations suspecting customer data inaccuracy for organizations<br><small>Source: Experian (2026) · <a href="https://lighthousedata.io/data/orgs-suspect-inaccurate-data" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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