B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
36%
36% -- leaders believing organization effective at brand building for business leaders (2026)
36% of leaders believe their organizations are effective at long-term brand building.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review Analytics
Primary
Tier B
https://deniseleeyohn.com/closing-the-brand-culture-gap-in-2026/ ↗
Source Article
Closing the Brand-Culture Gap in 2026 - Denise Lee Yohn
Closing the Brand-Culture Gap in 2026
Here’s a wake-up call as you lock in your 2026 strategy: 84% of leaders say long-term brand building is critical to business success, but only 36% believe their organizations are effective at it.
That’s a huge gap!
New research from Harvard Business Review Analy…
Original Research
Harvard Business Review Analytics
· Original study ↗
Methodology
Survey research by Harvard Business Review Analytics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
business leaders: 36% leaders believing organization effective at brand building. Source: Harvard Business Review Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organizations-effective-brand-building-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organizations-effective-brand-building-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- leaders believing organization effective at brand building for business leaders<br><small>Source: Harvard Business Review Analytics (2026) · <a href="https://lighthousedata.io/data/organizations-effective-brand-building-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.