B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
69%
69% -- organic search local traffic share for location-based businesses (Jan 2020 to Jun 2021)
Organic search and local search combined drive 69% of website traffic for location-based businesses.
- Excludes direct traffic
- Represents trackable digital traffic across 500+ location-based websites
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
Jan 2020 to Jun 2021
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (4)
Milestone Research
Primary
Tier A
https://blog.milestoneinternet.com/digital-marketing-analytics/organic-search-and-local-drive-69-of-… ↗
Source Article
Organic Search and Local Drive 69% of Digital Traffic
Local Makes Up More than 1/3 of Organic Search for Location-Based Businesses
No matter what business you are in the fundamental questions of the marketing team are:
Which channels drive more traffic? Which channels drive the most engaged traffic? Which channels convert best and perform consistently …
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2026-08-15
manilatimes.net
https://www.manilatimes.net/
2026-08-15
Original Research
Milestone Research
· Original study ↗
Methodology
Milestone Research reviewed over 500 location-based websites, 63 million sessions, and 176 million page views over 18 months.
Methodology documented
Segmentation
IndustryRetail
RegionUS
Channelsearch
Cite this stat
Plain Text
location-based businesses: 69% organic search local traffic share. Source: Milestone Research (Jan 2020 to Jun 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic_search_local_traffic_share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic_search_local_traffic_share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- organic search local traffic share for location-based businesses<br><small>Source: Milestone Research (Jan 2020 to Jun 2021) · <a href="https://lighthousedata.io/data/organic_search_local_traffic_share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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