B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75%
75% -- share of clicks on organic results for search users (2025)
75% of users click on organic search results.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
tectera.com
Primary
Tier C
https://tectera.com/seo-vs-ppc-which-is-good-for-your-business/ ↗
Source Article
SEO vs PPC: Which is Right for Your Business? - Tectera
Visibility feels like everything in the highly competitive digital landscape. From launching a startup to scaling an established brand, pushing your business to the next level is a must. SEO and PPC offer powerful ways to capture attention and drive traffic.
Still, they serve vastly different purpos…
Original Research
tectera.com
· Original study ↗
Methodology
25% click on paid ads
Methodology documented
Segmentation
IndustryB2C
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
search users: 75% share of clicks on organic results. Source: tectera.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-vs-paid-click-distribution
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<blockquote cite="https://lighthousedata.io/data/organic-vs-paid-click-distribution" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of clicks on organic results for search users<br><small>Source: tectera.com (2025) · <a href="https://lighthousedata.io/data/organic-vs-paid-click-distribution" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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