B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
0.1%
0.1% -- share of apps achieving organic virality for mobile apps (2026)
Only about 0.1% of apps achieve significant organic virality without substantial pre-existing brand recognition or a unique, disruptive concept.
- Applies to apps without substantial pre-existing brand recognition or a unique, disruptive concept
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.1%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier C
https://applaunchpartners.com/app-launch-success-2026-data-debunks-4-myths/ ↗
Source Article
App Launch: 2026 Data Debunks 4 Myths
Original Research
Nielsen
· Original study ↗
Methodology
Cited as Nielsen study of thousands of app launches over past three years
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile apps: 0.1% share of apps achieving organic virality. Source: Nielsen (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-virality-0.1pct
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<blockquote cite="https://lighthousedata.io/data/organic-virality-0.1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.1%</strong> -- share of apps achieving organic virality for mobile apps<br><small>Source: Nielsen (2026) · <a href="https://lighthousedata.io/data/organic-virality-0.1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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