B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- organic traffic share for Wise (2026)
90% of Wise's organic traffic comes from programmatic pages.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Martech Stack
Primary
Tier B
https://martechstack.co/programmatic-seo-done-right-scaling-pages-without-triggering-spam-filters ↗
Source Article
Programmatic SEO Done Right: Scaling Pages Without Triggering Spam Filters | MarTech Stack
Programmatic SEO built G2 into a comparison-page powerhouse, then watched the company lose 80% of its organic traffic by late 2025 when the templates got thin and the differentiation disappeared. That’s the real story behind scaling pages: the same system that builds you up can tear you down just as…
Original Research
Martech Stack
· Original study ↗
Methodology
based on the article's description of Wise's traffic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wise: 90% organic traffic share. Source: Martech Stack (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-traffic-wise
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-traffic-wise" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- organic traffic share for Wise<br><small>Source: Martech Stack (2026) · <a href="https://lighthousedata.io/data/organic-traffic-wise" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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