B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

2.2x

2.2x -- roi per dollar invested for organic SEO (organic blue links) (2024 (page undated; estimated))

2024 (page undated; estimated)  · HubSpot

Traditional SEO delivers an average ROI of $2.20 per $1 invested according to HubSpot.

  • Secondary citation attributed to HubSpot on a marketing agency landing page
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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
2.2x
Unit
Ratio
Data Vintage
2024 (page undated; estimated)
Entity
organic SEO (organic blue links)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier C
https://smallbusinessmarketingprofessional.com/local-seo/san-jose-ca ↗
Confidence: 55/100 Vintage: 2024 (page undated; estimated) Channel: Deep Crawl
Source Article
Local SEO Services in San Jose, CA | #1 Local SEO Agency
What is local SEO in San Jose? Local SEO in San Jose, CA is the process of optimizing a business's online presence — including their Google Business Profile, website, and local citations — so that they appear when San Jose customers search for their services on Google. Effective local SEO in San Jos…
Original Research
HubSpot · Original study ↗

Vendor landing page comparison table attributes '$2.20 per $1' average ROI for organic search to HubSpot; attribution could not be verified from this page — treat as secondary citation.

Methodology documented
Industrymarketing
Plain Text
organic SEO (organic blue links): 2.2x roi per dollar invested. Source: HubSpot (2024 (page undated; estimated)). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-seo-roi-per-dollar
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<blockquote cite="https://lighthousedata.io/data/organic-seo-roi-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.2x</strong> -- roi per dollar invested for organic SEO (organic blue links)<br><small>Source: HubSpot (2024 (page undated; estimated)) · <a href="https://lighthousedata.io/data/organic-seo-roi-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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