B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- organic search traffic for B2B website visits (2026)
In B2B, 50% of website visits come from organic search according to a study cited by ITI Conseil.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (8)
ITI Conseil
Primary
Tier A
https://www.incremys.com/en/resources/blog/site-seo-audit ↗
Source Article
Site SEO Audit for an Existing Website: How to Prioritise in 2026 - Incremys
15/4/2026
To place this method within a broader context, start with the parent article on SEO audit. Here, we go deeper into a highly practical angle: a site SEO audit focused on the on-site checks that often make the biggest difference to visibility and click-through rate: page depth, internal link…
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nonprofitpro.com
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forbes.com
https://www.forbes.com/
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martech.org
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2026-08-22
Original Research
ITI Conseil
· Original study ↗
Methodology
Study cited by ITI Conseil
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B website visits: 50% organic search traffic. Source: ITI Conseil (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-search-traffic-b2b-2026
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<blockquote cite="https://lighthousedata.io/data/organic-search-traffic-b2b-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- organic search traffic for B2B website visits<br><small>Source: ITI Conseil (2026) · <a href="https://lighthousedata.io/data/organic-search-traffic-b2b-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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