B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
90%
90% -- first page organic result selection rate for Google organic search results (2026)
Organic search results appearing on the first page are selected 90% of the time.
- Attributed generally in marketing copy following a statement by Google's Avinash Kaushik without specific methodology cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zeekeeinteractive.com
Primary
Tier C
http://www.zeekeeinteractive.com/search-engine-optimization.php ↗
Source Article
SEARCH ENGINE OPTIMIZATION (SEO)
Original Research
zeekeeinteractive.com
· Original study ↗
Methodology
Cited on agency marketing page without named study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic search results: 90% first page organic result selection rate. Source: zeekeeinteractive.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-first-page-selection-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-first-page-selection-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- first page organic result selection rate for Google organic search results<br><small>Source: zeekeeinteractive.com (2026) · <a href="https://lighthousedata.io/data/organic-first-page-selection-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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