B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
8%
8% -- organic click share with ai summary for Google organic results (2025)
Organic search results receive only 8% of clicks when an AI summary is present on the search results page.
- Original research methodology and source study are not named
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
digitaldialog.co.uk
Primary
Tier C
https://www.digitaldialog.co.uk/ai-search-travel-hospitality/ ↗
Source Article
AI Search for Hotels & Travel: AEO, GEO & AI Overviews Guide
AEO, GEO, and AI Overviews Explained: A Beginner’s Guide for Hotels and Travel Businesses
AI-referred traffic to travel websites grew 3,500% year on year in 2025. Not 35%. Not 350%. Three thousand, five hundred percent. And yet the vast majority of hotels, tour operators, and travel businesses have …
Original Research
digitaldialog.co.uk
· Original study ↗
Methodology
Research source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google organic results: 8% organic click share with ai summary. Source: digitaldialog.co.uk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-with-ai-overview
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<blockquote cite="https://lighthousedata.io/data/organic-ctr-with-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- organic click share with ai summary for Google organic results<br><small>Source: digitaldialog.co.uk (2025) · <a href="https://lighthousedata.io/data/organic-ctr-with-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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