B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.76%
1.76% -- organic ctr for Organic search results for queries surfacing AI Overviews (pre-AI Overviews baseline) (2025)
Baseline organic CTR for queries surfacing AI Overviews was 1.76% prior to dropping to 0.61%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.76%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,119
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
BrightEdge
Primary
Tier C
https://digitalstrategyforce.com/journal/the-attention-economy-is-dead-welcome-to-the-inference-econ… ↗
Source Article
The Attention Economy is Dead. Welcome to the Inference Economy. | Digital Strategy Force
The Attention Economy is Dead. Welcome to the Inference Economy.
For two decades, the digital economy was built on capturing attention. The rise of AI search engines has created a new economic paradigm where the scarce resource is no longer eyeballs but inference — which brands AI models choose to c…
Also cited by
2026-09-15
Original Research
BrightEdge
· Original study ↗
Methodology
Baseline organic CTR before AI Overviews, per BrightEdge tracking of 3,119 search terms across 42 organizations as cited by the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Organic search results for queries surfacing AI Overviews (pre-AI Overviews baseline): 1.76% organic ctr. Source: BrightEdge (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/organic-ctr-ai-overview-queries-baseline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/organic-ctr-ai-overview-queries-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.76%</strong> -- organic ctr for Organic search results for queries surfacing AI Overviews (pre-AI Overviews baseline)<br><small>Source: BrightEdge (2025) · <a href="https://lighthousedata.io/data/organic-ctr-ai-overview-queries-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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