B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$811,000,000
$811,000,000 -- acquisition price for Oracle (acquiring Eloqua) (2012)
Oracle acquired marketing automation platform Eloqua for $811 million.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$811,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
saastr.wordpress.com
Primary
Tier B
https://saastr.wordpress.com/2012/12/21/batna-and-oracles-811m-purchase-of-eloqua/ ↗
Source Article
BATNA, And Oracle’s $811m Purchase of Eloqua
It may seem strange to see Oracle acquire Eloqua for $811m just a few months after their IPO.
But it’s not strange at all. I am 95% sure talks at some level were going on for quite some time, long before the IPO. And 80% sure, a soft offer of less than $500m or so was made before the IPO.
It’s just …
Original Research
saastr.wordpress.com
· Original study ↗
Methodology
Reported acquisition deal price
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Oracle (acquiring Eloqua): $811,000,000 acquisition price. Source: saastr.wordpress.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/oracle-acquires-eloqua-811m
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<blockquote cite="https://lighthousedata.io/data/oracle-acquires-eloqua-811m" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$811,000,000</strong> -- acquisition price for Oracle (acquiring Eloqua)<br><small>Source: saastr.wordpress.com (2012) · <a href="https://lighthousedata.io/data/oracle-acquires-eloqua-811m" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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