B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of people noticing ooh advertising weekly for US consumers (OOH advertising audience) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestofsigns.com
Primary
Tier C
https://www.bestofsigns.com/blog/all-about-ooh-5-advertising-materials-for-the-outdoors/ ↗
Source Article
All About OOH: 5 Advertising Materials for the Outdoors - Best Of Signs Blogs for Banners Printing Tips & Services
Original Research
bestofsigns.com
· Original study ↗
Methodology
Nielsen study cited by Best of Signs blog; study date not specified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (OOH advertising audience): 80% share of people noticing ooh advertising weekly. Source: bestofsigns.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-weekly-notice-nielsen
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-weekly-notice-nielsen" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of people noticing ooh advertising weekly for US consumers (OOH advertising audience)<br><small>Source: bestofsigns.com (2026) · <a href="https://lighthousedata.io/data/ooh-weekly-notice-nielsen" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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