B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- purchase completion rate among ooh visitors for Out of home / in-location advertising (2025)
93% of people who visited a business after seeing an out of home / in-location ad completed a purchase.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Out of Home Advertising Association of America (OAAA)
Primary
Tier C
https://fastcorpvending.com/pulse/pulse-for-local-businesses/smart-advertising-at-the-ellwood-apartm… ↗
Source Article
Smart Advertising at the Ellwood Apartments Advertising with PULSE - Fastcorp Unattended Retail Solutions
In the heart of downtown Baltimore, Ellwood Apartments sit at the intersection of culture, commerce, and community.
Advertising at Ellwood Apartments is ideal for a variety of businesses, especially those that count on a returning customer base.
- Restaurants & Cafes – Reach residents during meal-pl…
Original Research
Out of Home Advertising Association of America (OAAA)
· Original study ↗
Methodology
Study by the Out of Home Advertising Association of America (OAAA), cited by Fastcorp PULSE advertising page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out of home / in-location advertising: 93% purchase completion rate among ooh visitors. Source: Out of Home Advertising Association of America (OAAA) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-visitor-purchase-rate-93
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<blockquote cite="https://lighthousedata.io/data/ooh-visitor-purchase-rate-93" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- purchase completion rate among ooh visitors for Out of home / in-location advertising<br><small>Source: Out of Home Advertising Association of America (OAAA) (2025) · <a href="https://lighthousedata.io/data/ooh-visitor-purchase-rate-93" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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