B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- ooh viewability rate lift for Out-of-home (OOH) advertising in Brazil vs. comparison media (2023)
Out-of-home (OOH) advertising features a 15% higher viewability rate according to research by GALERIA.ag and JCDecaux.
- Baseline comparison medium is not explicitly defined in the text.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GALERIA.ag / JCDecaux
Primary
Tier C
https://www.criarecomunicacao.com.br/post/um-resumo-do-relatório-de-marketing-da-nielsen-e-da-k… ↗
Source Article
Um Resumo do Relatório de Marketing da Nielsen e da Kantar 2023
Um Resumo do Relatório de Marketing da Nielsen e da Kantar 2023
- Bruno Lima
- 11 de out. de 2023
- 3 min de leitura
Atualizado: 2 de ago. de 2024
No cenário atual, onde a competição é acirrada e as preferências do consumidor estão em constante evolução, compreender o comportamento do consumidor é e…
Original Research
GALERIA.ag / JCDecaux
· Original study ↗
Methodology
Relative viewability lift; comparison baseline not specified in source; GALERIA.ag and JCDecaux survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Out-of-home (OOH) advertising in Brazil vs. comparison media: 15% ooh viewability rate lift. Source: GALERIA.ag / JCDecaux (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-viewability-lift-galeria-ag-jcdecaux
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-viewability-lift-galeria-ag-jcdecaux" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ooh viewability rate lift for Out-of-home (OOH) advertising in Brazil vs. comparison media<br><small>Source: GALERIA.ag / JCDecaux (2023) · <a href="https://lighthousedata.io/data/ooh-viewability-lift-galeria-ag-jcdecaux" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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