B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- ooh units ignored share for US out-of-home advertising market (2022)
When advertisers plan OOH campaigns unit-by-unit or restrict them to a few markets, they ignore over 95% of all potential OOH units available.
- Quote from AdQuick director of product describing traditional buying behavior
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AdQuick
Primary
Tier B
https://www.adquick.com/blog/audience-based-buying/ ↗
Source Article
Introducing Audience-Based Buying
Today, AdQuick is happy to introduce our new audience-based buying feature. Audience-based buying makes it easy for advertisers to purchase out-of-home (OOH) media based entirely on their target audience – thereby simplifying the process of planning and buying OOH media for brand marketers, ecommerc…
Original Research
AdQuick
· Original study ↗
Methodology
Company executive claim
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US out-of-home advertising market: 95% ooh units ignored share. Source: AdQuick (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-units-ignored-location-buying-2022
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<blockquote cite="https://lighthousedata.io/data/ooh-units-ignored-location-buying-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- ooh units ignored share for US out-of-home advertising market<br><small>Source: AdQuick (2022) · <a href="https://lighthousedata.io/data/ooh-units-ignored-location-buying-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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