B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- ooh target ad share for Global out-of-home advertising (2023)
The target or merited global market share for OOH advertising is 10%.
- Target/goal share, not a measured historical value
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
World Out of Home Organization
Primary
Tier A
https://www.worldooh.org/apac-forum-2023 ↗
Source Article
APAC Forum 2023 Wrap
The World Out of Home Organization held its second APAC Regional Forum in Bali, Indonesia: November 1st - 3rd.
The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. In Bali we got over 350 delegates a record for a Forum so far. As was the case i…
Original Research
World Out of Home Organization
· Original study ↗
Methodology
WOO leadership's stated growth goal at APAC Forum; a target, not measured value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global out-of-home advertising: 10% ooh target ad share. Source: World Out of Home Organization (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ooh-target-market-share-10-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ooh-target-market-share-10-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- ooh target ad share for Global out-of-home advertising<br><small>Source: World Out of Home Organization (2023) · <a href="https://lighthousedata.io/data/ooh-target-market-share-10-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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